“Advertisers came to seew omen as their audiences; home economists taught women hot to shop and how to plan for shopping; new, interrelated products like washing machines and soap powders appeared on the market, each encouraging the use of another; mail-order house, department stores, supermarkets, and chain stores, emphasizing impersonal relationships between buyer and seller and dominated by large corporations, replaced small shops, country stores, and public markets.”

“Women were educated to new standards through advertising, media, and domestic science class...Women were taught to be good managers and consumers, and buying household appliances was part of this.”